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If you have social media savvy, you know the power of social media analytics and the overall impact it can have on your marketing efforts.
If you want to be successful on Pinterest, you must take a dive into Pinterest analytics in order to learn how to improve and adjust your Pinning strategy for Pinterest marketing success.
In order to use Pinterest analytics, you need to have a business account. If you don’t already, it’s pretty simple to get set up. Here’s how to set up a Pinterest business account or convert your personal profile.
As long as you have your business account, you’re good to go and now is time to dive in.
Now, what kind of information will you find out by diving into the analytics? The information can help you guide future your future Pinterest marketing efforts
The data can answer some of these questions:
- Is your Pinterest profile reach going up, down or is it stagnant
- Which of your pins are being repinned
- How many clicks are you getting to your website
- Whether or not certain styles of Pins have more engagement
- Which days of the week are your Pins getting the most engagement
- What platforms are your Pins being viewed on ( Desktop, iPhone, Android)
- What are your age and gender demographics of your audience
- Learn what is your best performing content topics
Keep in mind, you will need to periodically review your analytics in order to make adjustments so you can take advantage of this data and continue to reach your goals.
Click on the Analytics Overview
You will see three charts at the top of the page. This your activity for the past 7 days. You will also see top Pin impressions over the past 30 days.
Some of the #s may look impressive but keep in mind you want to look at the data for your website. For example, the People you Reach chart includes all of your Pin activity including 3rd party Pins.
So you go ahead and click on the third chart.
Activity from your website... > more.
Now you will see several tabs at the top and the default date range is the past seven days.
You can change the date range to whatever time-period you would like to measure. You can choose from 7 days, 14 days, and 30 days, or can use the calendar to choose a date range.
Here are some key Pinterest Metrics
Impressions
The number of times a Pin showed up in the home feed, search results, and category feeds. Impressions have less meaning than other more important metrics.
Saves
Gives you insight into how many of your Pins are being saved by someone to their boards and therefore giving you more exposure.
Clicks
This tab will show you which of your Pins are being clicked – to your website.
Original Pins
This is unique Pins saved directly from your website to Pinterest.
All Time
This data shows your best Pins since the beginning of your account. This will help guide you to see what is working.
You will now see a chart of your top performing Pins for the past 30 days.
The chart shows the top Pins from your website:
If you have certain Pins that are doing well, you should find out why, look at the design, colors, topic, font. Perhaps it’s time to create some additional content on these topics. From the above graphic, perhaps doing a promoted Pin would be a good idea for the post related to making money with an android phone.
Boards with top engagement, Pins, Clicks
You can use the board’s data to see which of your topics are garnering the most interest and engagement.
For example, my board that is getting the most clicks is the Freelance Tips board, followed by Work From Home.
This is certainly valuable information to consider for further content planning.
Once you have identified some of the most popular boards you can:
- Add more Pins to your top performing boards
- Create more content consistent with the theme of your popular boards
- Add sections to improve the organization of your popular boards
Now if you click on “All-time”, You will see a graphic with your best-performing pins since the inception of your account. This is ranked by your most shared Pins, your Pins that rank highest in search and a combination of Power Pins which is a Pins with the highest mix of saves and clicks. This data is gold. Now you create more content around some of these topics.
Pinterest Audience Insight
There are three tabs you can select from
Tab 1. Your Pinterest Account
Data for your account and Pin activity over the past 30 days
Tab 2. All Pinterest Users
This is the anyone on active on Pinterest who has engaged over the past 30 days
Tab3. Compare
Allows you to compare between your Pinterest account and the global Pinterest audience.
Gives you some very useful data about your audience including:
What information is included within these tabs?
Age distribution
This can be very useful information to target certain age groups. If your analytics show your largest audience is between 18 and 34, this will give you important data to target this age group.
Gender
Shows the gender of your audience. If you have a largely female audience, you should keep this in mind when designing Pins or targeting your content. For example, women tend to have a preference for different colors than men.
Device
Find out what devices are being used most frequently to engage with your profile and content. Pinterest users love to use mobile devices so you need to make sure your content is mobile friendly.
Location
This will not only give provide data on top metro areas, but also the top countries that are engaging with your account. This can be useful to decide if you want to use local marketing strategies or perhaps paid ads.
Categories and Interests
Get insight into the interests of your Pinterest audience. This can help you with your content calendar.
Just know that without this valuable Pinterest data, your not going to learn what are your best strategies to grow your audience. When you know your numbers, you’re much more likely to succeed as a Pinterest Marketer. So dig in and find out what is working and what is not.